Background

Companies and businesses exist in a highly competitive market place. They have to compete for clients and are always looking to be one step ahead of their competitors. It is therefore of vital importance, that a company projects a strong image. In an industry where new clients are readily sought after, first impressions count.

Graphics are one of the single most important methods of projecting a companies’ image and getting themselves noticed. A good logo or shop front sign might make the difference between success and failure.

Design Brief

For a company/ business of your choice, you must use your knowledge of graphic products to re-design its image.

You will specifically be asked to:-

· Design a new logo

· Produce letter headed paper and business cards

· Design an advert to be placed either in the yellow pages or on the internet

· Produce a boxed item(s) that will somehow promote your new logo to both existing clients and potential clients

In addition…..

All of the above products must be designed and manufactured with sustainability in mind.