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4)B - Marketing
Marketing beef is of utmost importance to the farmer: identifying the quality of the carcass, recognising the needs of the market, and deciding what market offers the best price for every individual animal.
This module focuses on the factors influencing the market price, the nature of the needs of different markets, the quality measures and how to maintain the quality of animal carcass during slaughter.
At the end of the module you can: -
- Describe how to measure the quality of animal
- Describe the needs of the beef market
- Identify how the market responds to different beef quality
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